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Jessica Wikingellis
6 days ago2 min read
Using Emotional Triggers to Connect with Your Ideal Client
Building a brand that resonates isn’t just about offering great products or services—it’s about understanding and appealing to the...
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Jessica Wikingellis
Jan 133 min read
Why Understanding Your Audience is Key to Building a Strong Brand
Building a strong brand is more than just having a sleek logo or a catchy tagline. It’s about creating authentic connections with your...
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Jessica Wikingellis
Jan 24 min read
How a Clear Brand Message Attracts Your Ideal Client
Your brand message is more than just a tagline or mission statement—it’s the key to connecting with your ideal clients. A clear,...
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Jessica Wikingellis
Dec 10, 20244 min read
Why Brand Clarity is Your Secret Weapon for Success
Brand clarity is not just a nice-to-have; it’s a must-have. Without it, your messaging can become unclear, and your ideal clients may not...
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Jessica Wikingellis
Dec 10, 20242 min read
How to Define Your Unique Brand Values and Mission
Defining your brand values and mission is a cornerstone of building a strong, recognizable identity that resonates with your audience. A...
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Jessica Wikingellis
Oct 23, 20243 min read
Captivating Your Audience on Social Media with These Hooks
Whether you're crafting a social media post or an email, the right hook can make all the difference in engaging your audience and driving...
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Jessica Wikingellis
Oct 17, 20242 min read
Social Media Then and Now: The Evolution of Authentic Connection
Social media has come a long way since its early days. Remember when a simple holiday post or a team photo was enough to engage your...
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Jessica Wikingellis
Sep 9, 20243 min read
Riding the Waves of Digital Marketing: 6 Ways You Can Stay Ahead of Ever-Changing Social Media Trends
Sometimes trying to keep up with all social media trends can feel like riding the waves—one moment you're on top, and the next, you're...
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Jessica Wikingellis
Aug 19, 20243 min read
Personal Branding and Brand Identity: Why Authenticity Matters
Standing out isn’t just about having a great product or service. It’s about creating a strong personal brand and a cohesive brand...
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Jessica Wikingellis
Jul 31, 20243 min read
A Framework for Effective Interactions with GPT or Claude
Introduction Ever since ChatGPT and its AI buddies hit the scene, users have often struggled to get those golden nuggets of wisdom they...
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Jessica Wikingellis
Jul 23, 20243 min read
Zapier and Make for Automating Business Processes
Introduction Automation tools like Zapier and Make (yep, it used to be Integromat) are shaking up the way businesses handle their...
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Jessica Wikingellis
Jul 15, 20243 min read
Three Secrets to Making Social Media Fun and Effective for Your Small Business
Keeping up with trends and maintaining a fun and engaging presence can feel overwhelming, especially for small businesses. However, the...
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Jessica Wikingellis
Jun 3, 20243 min read
The Power of Clarity: Why Defining Your Brand Mission, Values, and Goals is Crucial for Online Success
Standing out online isn't just about having a flashy website or posting regularly on social media. It's about being clear on who you are,...
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Jessica Wikingellis
May 6, 20242 min read
Why Your Business Needs a Killer Brand Identity, Voice, and Messaging in 2024
Let’s get real—2024 is knocking at the door, and it's bringing with it a hyper-competitive market where your brand's identity, voice, and...
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