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Branding

Clarity, cohesion, and connection—built into your brand.

Your brand isn’t just how you look. It’s how you’re remembered. We help you craft a brand that feels like you, speaks to the right people, and sets the foundation for sustainable growth.

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Whether you’re starting fresh or refining what’s already working, our branding services bring strategic depth and creative clarity to every touchpoint of your identity.

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Brand Discovery + Positioning
 

We dig into who you are, what you stand for, and why it matters. This is where we uncover your core story and craft the strategy that drives it.

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  • Brand strategy session

  • Audience clarity + customer insights

  • Competitive positioning

  • Core messaging foundations

Messaging Development


We shape how you show up—verbally and emotionally. From taglines to tone of voice, we help you communicate in a way that resonates and converts.
 

  • Mission, vision, values articulation

  • Value proposition + messaging hierarchy

  • Tone of voice guide

  • Elevator pitch, tagline, brand story

Visual Identity + Brand Style Guide

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Consistency creates trust. We develop a cohesive visual system that brings your brand to life across platforms—beautifully and strategically.

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  • Logo design or refinement

  • Color palette, typography, and visual style

  • Brand style guide with usage examples

  • Voice + tone guide (for content + teams)

Who It’s For
 

  • Founders rebranding after early traction

  • Startups launching with strategic positioning

  • Teams needing visual + verbal consistency

  • Brands tired of piecemeal identity systems

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Our process doesn’t just make you look good—it builds a strategic brand foundation that supports marketing, growth, and scale. You’ll leave with the tools and confidence to show up powerfully and consistently across everything you do.

Features

01.

Brand strategy and profile

02.

Competitive positioning

03.

Messaging development

04.

Brand style guide

05.

Implementation

Jessica of Wiking Social has been nothing shy of amazing in helping me create my new brand and website. Her work creating my business logo was top notch, as well as website design - from start to launch.
She truly cares that I was happy with her service, communicating with me daily each step of the way. Months later she still offers guidance if I need it.  All of her work was done so seamlessly from live web chats and videos.
Talk about a  hands-on, get the job-done with attention to client happiness, business. Thank you, Jess!

Jessica Withford, Beach Yoga

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